Nooked and Infacta Bridge RSS and Email Marketing

Infacta Ltd. and Nooked have formed a strategic partnership to bring RSS marketing to mainstream online marketers with Nooked RSS integration into the latest release of Infacta’s email marketing software, GroupMail.

With release 5.1 of GroupMail, released on Tuesday, April 25th, Infacta is offering RSS marketing solutions in a click to its clients and prospects through a strategic relationship with Nooked, the leading RSS marketing solution.

According to Advertising Age’s Interactive Marketing and Media Fact Pack 2006, RSS is currently used or is planned to be used within the next 12 months by 63% of consumer product marketers, 65% media and communications marketers, 37% retail marketers, 37% financial services marketers and 38% equipment and tech marketers. According to a recent MarketingSherpa survey, 40% of marketers are definitely planning on adding RSS feeds to their marketing mix in 2006, and 19% who have already incorporated the technology are planning on spending more than they did last year. Email still tops the charts as the leading content distribution platform on the Internet, with 88% of men and 94% of women online using the platform according to Pew Internet’s report, How Women and Men Use the Internet.

Combining the growing popularity of RSS with the ever popular platform of email is a win-win strategy for marketers.

“We recognize the need for online marketers to offer both email and RSS marketing to their customers” said Fergus Burns, CEO of Nooked. “Infacta is a leading provider of online marketing solutions, and we’re excited by the opportunity of thousands more organizations driving their RSS marketing needs through Nooked”

Jonathan Hill, Managing Director of Infacta said “Using the Nooked API will allow users to insert items from their Nooked RSS feeds into their email messages, insert subscription links for their Nooked RSS feeds into their email messages and insert email messages into their Nooked RSS feeds.” But Mr. Hill stated that the real benefit of this partnership is that “GroupMail will now be able to generate and deliver custom unique subscription links to their feeds which will allow 100% user tracking. This means that you can see precisely what each of your readers is doing with your feeds.”

GroupMail is the first email marketing application to allow Nooked users to be able to leverage this type of functionality to their email recipients in such an efficient and automated fashion.