Landing Pages and Email List Building

The most common technique of today is combining two or more methods for building an email list; the primary being using landing pages or squeeze pages.

Consumers drastically view ‘permission’ differently than marketers. When asked whether or not they remember asking for email correspondence from a company they know and trust, only 10% of consumers replied that they had. More than half of respondents believe they never requested the majority of commercial emails they receive.

Why the amnesia?

This is the backlash that comes when the email marketing industry drowns consumers in sweepstakes, registrations, and in-store promotions. For some consumers, they’ve become increasingly distrustful when handing over their email addresses. One interesting piece of information to note is that the younger and wealthier a consumer – the more likely they are to feel they have signed up for the information they receive in emails. Also, having a professional landing page design will help in creating a lasting, positive impression.

Striking a balance in email marketing is a must. You don’t want to appear spammy to prospects, but you also want to make opting in an uncomplicated process. As you travel further and further into email marketing territory, it is important to understand the pros and cons of different techniques.

On a typical day, the number of non-spam emails that consumers receive to their personal accounts averages between 32.8 and 37.4. The numbers slightly dier when looking at men, women, and individuals (18 to 26 years old). With more people latching onto the social networking scene, some have predicted a decrease in email usefulness. To date, no such decline has been seen.