Humans’ Eyes and Email Marketing Campaigns

Well-known publishing and research company MarketingSherpa conducted a series of eyetracking laboratory tests in order to discover rules about the way human eyes “see” email. This is very useful for email designers and copyrighters of email messages in order to maximized effectiveness of email marketing campaigns.

Click here to find more info. Please note that MarketingSherpa articles are free-to-view for 10 days after publication date and after that you have to pay a small fee in order to read it.

Also, if you are in email marketing business you might consider buying their newly released publication Email Marketing Benchmark G