Sep
10
Heineken Uses New Skype Feature - Skypecast!
By
Heineken is great beer, maybe even the best. But Heineken also knows thing or two about marketing. Heineken Netherlands has come to the great idea. To use the new feature of Skype called Skypecast.
This feature allows to talk with 100 people at the same time. So, Heineken Netherlands decided to host a live concert of Dutch band Johan that was broadcasted over Skypecast. Skype users listened it live. Now, congratulations for this great idea! This is another great, inventive way to use Skype. Recently I wrote about inventive Skype usage in marketing but then the band in the main role was Coldplay.
