Archive for Internet marketing articles
The Business of Glamour Photography
Posted by: | CommentsThe profession of “Glamour Photography” rouses images of living large. Rubbing elbows with the artists of the fashion industry. The business of this industry is made up of designers, stylists, models and photographers, each an artist in their own right. Separately they each have their own talent and skill.
When you combine all their skills and talents together, the result is nothing short of Spectacular!
The Designer can take yards of regular old boring fabric and construct a beautiful dress, or suit. The Model possess the talent to wear the beautiful creation of the designer in a flawless and timeless manner. The Stylists make the model look like a Grecian God. And the Photographer is the artists who has a keen ability to capture an image of the stylist made up model in the designer threads, and make the image not just a new fashion trend but a work of art that transcends words.
Glamour Photography is an exciting business to be involved in. The hours are long and demanding, but the compensation is beyond words. The fiscal reward is usually very good, but there are other perks such as being published and garnering national and sometimes event international recognition. So, you need to find out where your niche in the world of Glamour Photography is.
Do you have an eye and a talent for putting different styles and fabrics together to make a killer outfit? Or are you always sketching designs for outfits? What about sewing, or alterations? If this is you, search out the designers in your area, talk to them about a possible apprenticeship. Contact an accredited Art School to see what kind of courses they offer in fashion design and merchandising.
Are you the person that all your friends come to do their hair and or make-up for special events? Contact your local hair styling institute. Get in touch with other hairstylists in your area that work with photographers for fashion shoots and get their recommendations of who is the best to work and train with.
Are you the tall, unfairly beautiful model? Get in contact with photographers who specialize in fashion/glamour photography. Maybe take some ballet classes to work on posture, and your graceful cat-walk. Eat healthy, and stick to a good work out regime to keep your body in shape and toned. Find the right photographer and stylist and get a portfolio together.
Do you like taking pictures, do you have an eye and talent for capturing even the most ordinary looking person to make them look like they just descended from heaven itself? Find an established, well respected photographer, talk to them and see if they would be willing to work with you; to teach you the ‘tricks of the trade’. Definitely invest in good equipment.
The photographer, stylist, and model should all find a reputable agent to help promote their skills and abilities. Make sure you network and talk to as many people in the industry as possible before signing with one particular agent. When you sign with an agent, you are putting your livelihood in their hands. You want to ensure that you have found someone who is
trustworthy and will go to bat for you.
You sign with an agent, you are putting your livelihood in their hands. You want to ensure that you have found someone who is trustworthy and will go to bat for you.
Landing Pages and Email List Building
Posted by: | CommentsThe most common technique of today is combining two or more methods for building an email list; the primary being using landing pages or squeeze pages.
Consumers drastically view ‘permission’ differently than marketers. When asked whether or not they remember asking for email correspondence from a company they know and trust, only 10% of consumers replied that they had. More than half of respondents believe they never requested the majority of commercial emails they receive.
Why the amnesia?
This is the backlash that comes when the email marketing industry drowns consumers in sweepstakes, registrations, and in-store promotions. For some consumers, they’ve become increasingly distrustful when handing over their email addresses. One interesting piece of information to note is that the younger and wealthier a consumer – the more likely they are to feel they have signed up for the information they receive in emails. Also, having a professional landing page design will help in creating a lasting, positive impression.
Striking a balance in email marketing is a must. You don’t want to appear spammy to prospects, but you also want to make opting in an uncomplicated process. As you travel further and further into email marketing territory, it is important to understand the pros and cons of different techniques.
On a typical day, the number of non-spam emails that consumers receive to their personal accounts averages between 32.8 and 37.4. The numbers slightly di er when looking at men, women, and individuals (18 to 26 years old). With more people latching onto the social networking scene, some have predicted a decrease in email usefulness. To date, no such decline has been seen.
Writing Power-Packed Sales Letters
Posted by: | CommentsThe Proven Formula For Writing Powerful, Effective Online Ads, Landing Pages, Sales Letters and Email Marketing Pieces!
First of all, I want to pass along to you a formula that is quite ‘Old School’ and not as sexy as more modern Buzz Words – but one that serves me well even today. What it amounts to is a bare-bones structure that will work for every ad you ever write.
- Headline: If at all possible, grab the reader’s attention by appealing to a strong desire that you think he possesses. Again, I want to point out that it’s possible to grab the reader’s attention with just about any kind of startling headline, but, to the degree that headline isn’t directed at his immediate needs, you’ll have to be all the more benefit oriented very quickly in the copy immediately following the headline. If the headline appeals to the reader’s needs, it gives you a big head start.
- Subheading, opening paragraph, or both: Again, your focus should be on trying to make the reader say to himself, “Hey, this ad is about me!” If you don’t accomplish this right from the outset, the chances are excellent that the reader will move on to the next page. People are interested only in ads that propose something that will be to their benefit. By now, this should be a great truth indelibly stamped on your forebrain.
- Body copy (main text): State every reason you can think of why the reader should reach into his pocket and buy your product or service. Twenty reasons may not be enough. It may be the twenty-first reason that causes him to buy. You’re paying for every inch of white space in the ad, so do both yourself and the reader a favor and fill most of it with copy. The more reasons you can think of why the prospect should buy your product, the better your chances of selling him. Give it your best shot; it may be the last one you’ll ever have to sell the person who’s reading your ad right now.
- Closing: Close the sale by (A) throwing in one or two parting lines, perhaps repeating your strongest selling points and then ‘Tell Them What To Do‘! Tell them ‘click here to buy‘ or ‘Join our Ezine Now‘. Leave nothing to chance, tell them what’s next.
10 tips for successful communication with editors
Posted by: | CommentsIf your work involve (online) PR you communicate quite often with editors of web sites and magazines of your interest. Here are some tips that can be of help.
1. Don’t send immeditely you see some new section/site about your/your client industry. Find some time and read what kind of articles they publish, how they are written to see if they use more formal or funky style in writing, how long are the articles etc.
2. Go to the meeting with the editor. Many people never find time to see the editor of the certain site/magazine. They think it is enough to send a press release and content-hungry editors will publish it if they like it. Internet is great but don’t avoid face2face meetings.
3. Don’t send the same press release to everyone. Try to identify your most important media partners and adjust your press release and content of your email to them. It is not enough just to change the name of the recipient when you write Dear, [editorname]. Everyone likes to see that they are important, and also not many editors like to publish the same content like dozen of other media.
4. Don’t bold keywords and sentences in your press release. Editors are smart enough to know what is important and what is not so imporatnt.
5. Send objective news and not over-hyped press releases. Usually editors don’t want to publish over-hyped press release because they will sound as a free ad and not informative news and they won’t bother to adjust your press release.
6. Proofread your press releases.
7. Give a proper Subject name for your emails. Many people send press releases with blank Subject line or with the Subject line: For immediate release
8. Send your press release in the body of email and as an attachment. Because many editors won’t publish it immediatelly and they want to save the file somewhere, but some other editors don’t like getting attachments. Also, some local letters can be shown in error if sent in email because of recipient email client’s settings.
9. Don’t be pain in the ass. Once you sent the news don’t call every day and ask when it will be published. It is good to know what is the standard schedule for publishing and if you see that it passed too long since they got your email (in case of web sites several days) you can call them.
10. Give some benefit to journalists. Some exclusive information, product review or taking them to your company travel/conference or sponsoring their trip that can be later used in their articles is usually a nice thing to do. They will appreciate it.
In UK in 2009. online ads will surpass TV ads
Posted by: | CommentsUK will be probably the first country from the group of major advertising countries in the world where the total online ad spending in 2009. will be higher than total TV ad spending according to a study released by agency GroupM (part of WPP network).
Also, it is estimated that online ads will surpass TV ads in Sweden within the next 12 months. Logical answer for UK market is that BBC is publicly funded so they are not depended on advertisers.
WPP’s GroupM in their study “This Year, Next Year” study doesn’t think that online ads will surpass TV ads in UK in 2008. they predict that at the end of 2008. online ads will have 24.8% and TV ads 26% of marketshare.. However, they also think it will happen in 2009.
It is interesting that the forecasted Internet spending be more than 10% of the total global ad spending.