Back from Slovenia!

Hey emarketing fans, several days ago I came back from PRO PR conference that was held in beautiful spa centre in Rogaska Slatina, Slovenia.

Slovenia is a very beatiful and clean country and Rogaska Slatina is excellent spa resort. PRO PR conference was about different aspects of PR industry like secrets of PR managers on TV, lobbying or public affairs, creating a communication plan…But the most important thing of every conference is meeting new, interesting people. I met many interesting people there and I guess that with some of the I’m going to cooperate in the future.

I was on the roundtable where we discussed about Media in Serbia. Of course, I was talking about the Internet as the media because I’m web manager of the most visited web site in Serbia. Interesting workshop was about lobbying and public affairs. It is hard to draw a line between PR and lobbying and many people don’t like that word lobbying because it is associated with corruption. I learnt something new. In EU, costs for drink, launches, gifts, that are below 70 euro per person aren’t considered as a corruption. Everything higher smells like a corruption.

PR is very important part of every organization that wants to be successful. One of the most popular PR agencies in the world Mccann Erickson says that PR is “Truth well told”. It is not far from the truth.