Incentives and contests are popular ways to get new members for your web site or email newsletter. Let’s face it – we all like to get something free or with some discount. These techniques offers to your subscribers exactly that.

There are many email newsletters. How can you stand out from a crowd? You can have a web site full of quality content so that your visitors can easily decide to subscribe to your email newsletter. However, you can increase your subscription rate by giving stimulation to your visitors to become your subscribers.

Let’s compare these two ads:

1) Subscribe to our eMarketing Newsletter and read useful articles about email marketing!

2) Subscribe to our eMarketing Newsletter, read useful articles about email marketing and save on our products up to 40%!

I think that many of you will agree that the 2nd ad will have better results.

Companies who know to use email marketing effectively offer exclusively to their subscribers to buy their product on discount. Usually they have already implemented a coupon field in their shopping cart or they send the special link in the email newsletter. In our eMarketing Newsletter example coupon name can be something like this emn150707. As you can realize, first letters are acronyms for the newsletter name and numbers represent a date. They can include a link that can be something like this:

http://www.yourcompanyname.com/index.asp?c=emn150707

This way you can easily track how many subscribers bought using this link and this way you will be able to give them a discount.

It is best to make it like a limited time offer, so you say that this offer is valid until July 20th.

You don’t have to give incentives using only coupons. Another incentive example can be: “Subscribe to our Email Marketing Articles Newsletter and get beautiful mouse pad”. Of course, you can make mouse pads with your company name and logo.

When we talk about contests we can say that there are two types of it. You can offer contest based on drawing. You can get email address submissions and choose the winner. After that, sometimes you can send them announcements if you improve your product. Of course, you will need their permission to do that.

Example: “Subscribe to our Best Practices Guide Newsletter and every month one lucky winner will get our award-winning desktop email marketing software!”

In the second type of contest you have to do something to maybe get the prize. You should have certain skills. For example, email marketing software company wants to make a logo and slogan and they announce that the one who will make the best logo will get the prize, for example software.

The first type of contest is interesting for people who want something for free. Second type is interested also for those and for people who like challenges. The second type of contest is very useful for company. They’ll get the logo and slogan and also advertise their products, in this case their list hosting services.

If you want to have many people who will take part in contest you have to register your contest on as many places as possible and to advertise it on your web site and in your email newsletter. You can find some other companies which have contests and ask them to exchange black dating women links with you. The good thing is to send press releases to some popular online and offline magazines which are

similar to your business. These are good ways to promote your contest.

Internet is getting very important part in our lives, especially in business. Successful business can’t be imagined without Internet presence. Many companies have their own corporate web sites and email newsletters but it is not enough. Online advertising is the next logical part of every integrated marketing campaign in order to spread the word about your company.

Online advertising is much more different than in early Internet days, back in 1995. At the beginning of online advertising age the most used banner formats were 468×60 pixels, 120×60 pixels and 88×31 pixels. Many website publishers use 728×90 as a new standard for premium banners. Several years ago new ad formats appeared like so called skyscraper ads. We recommend you to visit Internet Advertising Bureau to see universal ad packages.

http://www.iab.net/standards/adunits.asp

Online advertising spending grows exponentially. According to a research made by IAB and PWC online advertising in USA in 2006. was 16.9 billion dollars which is 35% grow from 2005.

There are many sites that have some ads. Usually they are smaller or larger animated images called banners. Online advertising is so oversaturated that many studies show that people developed ability to screen out ads. The first banner was published on HotWired web site in 1994. It is a famous banner with text: “Have you ever clicked your mouse right HERE? YOU WILL!”

At the beginning banners had decent click-thru rates, sometimes even 10%. Today, usually CTR is between 0.1-0.3% even lower because of banner saturation.

Marketers needed new online advertising models so they started making ads using Flash. Using Flash technology, marketers are able to make interactive ads that look like mini home pages and in most cases those ads have much better CTR. Ads made in Flash can be seen on many popular portals like Yahoo! and MSN.

Today, the best results show email advertising, contextual advertising and video ads. Email advertising is great if your ad appears in double opt-in email newsletters with targeted subscribers. Good ad campaigns can get 2-5% CTR in email newsletters, blogs or video ads.

Google made a revolution in online advertising introducing the contextual advertising models in their services AdWords and AdSense. AdWords is based on a model that advertisers can choose desired keywords so every time someone makes a search on Google with their selected keyword their ad will appear on Google side bar or on the top of search results. This is good because many people don’t see them like advertising, they see them as search results, and therefore, CTR is higher. It is Pay Per Click (PPC) advertising so that advertiser only pays when someone clicked on their ad. AdSense, on the other hand, allows publishers that they ads appear like texts only on relevant web sites that have similar target audience like their business. Google AdSense is great for web site owners, too, because they can monetize their web site traffic. It became possible to have Google ads in RSS. This is very useful for bloggers. Google also tests contextual ads based on CPA model and in video.

Another good choice for PPC advertising is using services like Overture (now Yahoo! Search Marketing) and AdBrite. Overture allows keyword bidding and many popular sites like Yahoo! and MSN use Overture service for their sponsored search results. AdBrite allows you to choose web sites on which you want to advertise.

We have listed several useful free services that will help you in making your next successful PPC campaign.

Google AdWords Keyword Tool

Keyword Suggestion Tool

Free Search Engine Ranking & Keyword Tracker

Search Engine Placement Check

When you start with online advertising you have to be able to give answers on several questions.

1) What do you want to achieve?

If you don’t want where you are going, you will never get there. You have to know what you want to achieve with your online advertising campaign. It is like when you make projections in your business plan. You will have to make your Internet marketing plan. Your goals can be to get 100 clients, 2000 subscribers to your email newsletter, brand awareness or anything else. Just be specific and clearly define your goals in order to achieve them.

2) Where to advertise?

This is the next logical step. Depending on what your goals are you will choose your target sites. Do you want to use online advertising for your branding? Then the good use can be larger banner campaign on popular ad networks. It is most likely that you won’t have some great CTR but many people will see your ad and it is cost-effective. If you want better response rate, good thing is to advertise in email newsletters. If you want to get clients with minimum risk you should use PPC advertising on search engines or affiliate programs based on pay-per-sale.

You won’t choose same places to advertise if you want to reach newbies and decision makers. You have to know what you sell and to whom. Market segmentation is essential.

You have to choose quality and visited web sites. We have listed several useful free services that can help you to determine site popularity.

Google PR Checker

Alexa

Netratings

Compete

Link Popularity Check

3) Out Of The Box approach

Don’t be scared to experiment with your ads. We have already said that there are many ads, so you will have many competitors. You want to get the most from your advertising dollars. Test, test, test! Be creative and use technologies like Flash or DHTML in order to make your ads stand out from the crowd.

4) Words sell

You have to choose good message for your ads. To clearly define your offer and to call on action. Don’t forget to include words like “Click here”, “Register Now!”, and “Free Report”, to offer contests for popular gadgets like iPod. Good thing is to include interesting questions in your ads, questions that start with “How To…” messages that start with numbers like “7 Email Marketing Best Practices”…

Things to avoid

Although, some people can tell you that pop-ups can bring you many new subscribers, we recommend you not to use pop-ups. Different studies show that people don’t like this technique. Don’t make your banner images bulky, it will have a slow loading time. Not everyone use broadband. Optimize them to have good loading time. Some people make their banners look like Windows dialogue boxes or place a combo box image on their banners in order to mislead their visitors and to have better CTR. Don’t use that technique. Also, it is recommended that your banner be above the fold (in the first scroll) and rather on the left than on the right side.