Author Archive
Easier online brand management with new Nielsen tool
Posted by: | CommentsNielsen Online has announced that their new set of services will help marketers in managing their brands online. It is becoming very important to watch how your brand is performing not only in offline word but also in online world especially on social network site, on web sites where users of those web sites create content which is often not moderated by web site owners strictly. This new service from Nielsen is part of their Digital Strategic Services Group. US presidential campaigns often define importance in online media and in constant evaluation what other people are saying online. Paying big attention to online brand reputation is one of the key topics in business magazines and Internet consultants in western world but that trend will inevitably come to less developed Internet countries, as well.
In UK in 2009. online ads will surpass TV ads
Posted by: | CommentsUK will be probably the first country from the group of major advertising countries in the world where the total online ad spending in 2009. will be higher than total TV ad spending according to a study released by agency GroupM (part of WPP network).
Also, it is estimated that online ads will surpass TV ads in Sweden within the next 12 months. Logical answer for UK market is that BBC is publicly funded so they are not depended on advertisers.
WPP’s GroupM in their study “This Year, Next Year” study doesn’t think that online ads will surpass TV ads in UK in 2008. they predict that at the end of 2008. online ads will have 24.8% and TV ads 26% of marketshare.. However, they also think it will happen in 2009.
It is interesting that the forecasted Internet spending be more than 10% of the total global ad spending.
Ten Useful Tips For Launching A Startup
Posted by: | CommentsLoic Le Meur, a well-known French Internet entrepreneur (his latest venture is video site Seesmic) compiled an useful 10 tips for launching a startup. Many of those (maybe all) tips you already know but it is nice to have it at one place.
Click here to read his tips.
In Case You Missed The Web 2.0 Summit
Posted by: | CommentsYes, I know, more than $3,500 is quite enough. Anyway, it is not a problem when there are vidcasts :-).
Conversation with Mark Zuckerberg
Conversation with Steve Ballmer (yes, he is Microsoft CEO or a.k.a. for his speach “Developers, developers, developers” :-))
You can find all video clips from Web 2.0 Summit here.