Author Archive
The Business of Glamour Photography
Posted by: | CommentsThe profession of “Glamour Photography” rouses images of living large. Rubbing elbows with the artists of the fashion industry. The business of this industry is made up of designers, stylists, models and photographers, each an artist in their own right. Separately they each have their own talent and skill.
When you combine all their skills and talents together, the result is nothing short of Spectacular!
The Designer can take yards of regular old boring fabric and construct a beautiful dress, or suit. The Model possess the talent to wear the beautiful creation of the designer in a flawless and timeless manner. The Stylists make the model look like a Grecian God. And the Photographer is the artists who has a keen ability to capture an image of the stylist made up model in the designer threads, and make the image not just a new fashion trend but a work of art that transcends words.
Glamour Photography is an exciting business to be involved in. The hours are long and demanding, but the compensation is beyond words. The fiscal reward is usually very good, but there are other perks such as being published and garnering national and sometimes event international recognition. So, you need to find out where your niche in the world of Glamour Photography is.
Do you have an eye and a talent for putting different styles and fabrics together to make a killer outfit? Or are you always sketching designs for outfits? What about sewing, or alterations? If this is you, search out the designers in your area, talk to them about a possible apprenticeship. Contact an accredited Art School to see what kind of courses they offer in fashion design and merchandising.
Are you the person that all your friends come to do their hair and or make-up for special events? Contact your local hair styling institute. Get in touch with other hairstylists in your area that work with photographers for fashion shoots and get their recommendations of who is the best to work and train with.
Are you the tall, unfairly beautiful model? Get in contact with photographers who specialize in fashion/glamour photography. Maybe take some ballet classes to work on posture, and your graceful cat-walk. Eat healthy, and stick to a good work out regime to keep your body in shape and toned. Find the right photographer and stylist and get a portfolio together.
Do you like taking pictures, do you have an eye and talent for capturing even the most ordinary looking person to make them look like they just descended from heaven itself? Find an established, well respected photographer, talk to them and see if they would be willing to work with you; to teach you the ‘tricks of the trade’. Definitely invest in good equipment.
The photographer, stylist, and model should all find a reputable agent to help promote their skills and abilities. Make sure you network and talk to as many people in the industry as possible before signing with one particular agent. When you sign with an agent, you are putting your livelihood in their hands. You want to ensure that you have found someone who is
trustworthy and will go to bat for you.
You sign with an agent, you are putting your livelihood in their hands. You want to ensure that you have found someone who is trustworthy and will go to bat for you.
Landing Pages and Email List Building
Posted by: | CommentsThe most common technique of today is combining two or more methods for building an email list; the primary being using landing pages or squeeze pages.
Consumers drastically view ‘permission’ differently than marketers. When asked whether or not they remember asking for email correspondence from a company they know and trust, only 10% of consumers replied that they had. More than half of respondents believe they never requested the majority of commercial emails they receive.
Why the amnesia?
This is the backlash that comes when the email marketing industry drowns consumers in sweepstakes, registrations, and in-store promotions. For some consumers, they’ve become increasingly distrustful when handing over their email addresses. One interesting piece of information to note is that the younger and wealthier a consumer - the more likely they are to feel they have signed up for the information they receive in emails. Also, having a professional landing page design will help in creating a lasting, positive impression.
Striking a balance in email marketing is a must. You don’t want to appear spammy to prospects, but you also want to make opting in an uncomplicated process. As you travel further and further into email marketing territory, it is important to understand the pros and cons of different techniques.
On a typical day, the number of non-spam emails that consumers receive to their personal accounts averages between 32.8 and 37.4. The numbers slightly di er when looking at men, women, and individuals (18 to 26 years old). With more people latching onto the social networking scene, some have predicted a decrease in email usefulness. To date, no such decline has been seen.
Are You Worthy of the Goal?
Posted by: | CommentsMost people don’t believe they deserve to be successful. They don’t believe they know how to be successful. They can’t see themselves making five, or ten, or a hundred and ten times what they’re making now. They can’t see themselves owning a business that’s successful. They can’t see themselves having no competition. They can’t see themselves basically running rings around every-body. They can’t see themselves having the time of their life. They can’t see themselves being loved by their customers and employees, and loving them. They can’t see any of that.
So if they can’t see that, then obviously they’re right. Whatever you believe, you’re right. You believe you’re not going to do it, you’re right. You believe you can, you’re right. I believe, and I’ve observed that successful people only choose those goals that are worthy of them.They see themselves as almost having a higher causal purpose. They’re in this world, they’re on this earth, they own this business to touch a lot of people. They see their purposeas to create jobs for a lot of people, to give people pride, to be responsible to help create dependable,secure futures for the families of all the people they work for. They see their job as to help vendors grow and prosper. They see their job as to touch so many dozens, or hundreds, or thousands, or tens of thousands, or hundreds of thousands of customers and clients, and improve their lives and impact their families or their businesses. And they’d say, “I’m worthy… the situation is worthy of me.”
The only reason I’m doing this is I see it is worthy of my goal. My goal is to be able to im-pact lots of people. The person reading this right now, I’m going to impact you. But not just you. I’m going to get you to see your full purpose. You’re going to go out and start impacting 1,000 or 2,000 more business people or customers. You’re going to impact their lives. You’re going to save them from pain and pressure and problems. You’re going enrich their lives and give them so much more outcome. You’re going to be able to take care of so many more people who you can employ. And families will be secure, and children will go to college and their whole fates and destinies will be improved because you set up an environment that stimulates them, and rewards them, and employs them.You’ve got to realize that you have a higher purpose. Your destiny and your purpose is somuch more than just eking out a living, just basically being an “also ran” in business. Realize thatyou have a higher purpose, and you should do nothing that isn’t worthy of that purpose.
Writing Power-Packed Sales Letters
Posted by: | CommentsThe Proven Formula For Writing Powerful, Effective Online Ads, Landing Pages, Sales Letters and Email Marketing Pieces!
First of all, I want to pass along to you a formula that is quite ‘Old School’ and not as sexy as more modern Buzz Words - but one that serves me well even today. What it amounts to is a bare-bones structure that will work for every ad you ever write.
- Headline: If at all possible, grab the reader’s attention by appealing to a strong desire that you think he possesses. Again, I want to point out that it’s possible to grab the reader’s attention with just about any kind of startling headline, but, to the degree that headline isn’t directed at his immediate needs, you’ll have to be all the more benefit oriented very quickly in the copy immediately following the headline. If the headline appeals to the reader’s needs, it gives you a big head start.
- Subheading, opening paragraph, or both: Again, your focus should be on trying to make the reader say to himself, “Hey, this ad is about me!” If you don’t accomplish this right from the outset, the chances are excellent that the reader will move on to the next page. People are interested only in ads that propose something that will be to their benefit. By now, this should be a great truth indelibly stamped on your forebrain.
- Body copy (main text): State every reason you can think of why the reader should reach into his pocket and buy your product or service. Twenty reasons may not be enough. It may be the twenty-first reason that causes him to buy. You’re paying for every inch of white space in the ad, so do both yourself and the reader a favor and fill most of it with copy. The more reasons you can think of why the prospect should buy your product, the better your chances of selling him. Give it your best shot; it may be the last one you’ll ever have to sell the person who’s reading your ad right now.
- Closing: Close the sale by (A) throwing in one or two parting lines, perhaps repeating your strongest selling points and then ‘Tell Them What To Do‘! Tell them ‘click here to buy‘ or ‘Join our Ezine Now‘. Leave nothing to chance, tell them what’s next.