Author Archive
3 Steps to Succeeding in Business
Posted by: | CommentsWhen it comes to succeeding in business, there are a few important things to remember.
1. Always strive to build rapport with your audience. This is vital. They must know that you understand them and care.
2. Always seek to build new and innovative products. Whether you are into creating actual, tangible products, digital products or specialize in information product creation, you always want to be releasing new and exciting products and services.
3. Always seek to put customer satisfaction and experience above all else. There is no need in having great products and services if people hate to buy from you. This is just common sense.
At the end of the day, you are in business to serve your market, not just make a quick buck. Think about your market first and your bank account will reflect back that wise decision.
How To Become An Expert Authority
Posted by: | CommentsA new, excellent video by social marketing expert Chris Lang.
Chris Lang: Google Buzz and Google Social Network Guru
Posted by: | CommentsReview of a Phone Consult with Google Buzz Expert: Chris Lang
I just want to give thanks where thanks is due. I scheduled a phone consult with Chris last week; a basic introductory call to get a jump start on things. As Bill Gates always says “Work with people smarter than you!”
If you haven’t ever had a consult with Chris…you are cheating yourself. I really mean that. He is super friendly on the phone, talks 90 miles an hour and has a very odd sense of humor (That’s a compliment by the way).
He knows soo much about Youtube and the Google Social Network that even his offhand remarks are going to mean big results for me and my clients.
As marketers we all spend so much money on product launches, e-courses, blah blah blah….crap we all know we will never use…put that money (Chris is extremely affordable) into some “real” coaching and get on the phone with the man.
No, stop rationalizing it…stop saying “one day soon”, I can hear you all thinking it…email Chris and set it up.
And if you haven’t joined his Google Social Networking membership site….jeezus (sigh), just see the above, ok? It’s packed with content. I have spent two days on ONE article in there, seriously 
)
The Business of Glamour Photography
Posted by: | CommentsThe profession of “Glamour Photography” rouses images of living large. Rubbing elbows with the artists of the fashion industry. The business of this industry is made up of designers, stylists, models and photographers, each an artist in their own right. Separately they each have their own talent and skill.
When you combine all their skills and talents together, the result is nothing short of Spectacular!
The Designer can take yards of regular old boring fabric and construct a beautiful dress, or suit. The Model possess the talent to wear the beautiful creation of the designer in a flawless and timeless manner. The Stylists make the model look like a Grecian God. And the Photographer is the artists who has a keen ability to capture an image of the stylist made up model in the designer threads, and make the image not just a new fashion trend but a work of art that transcends words.
Glamour Photography is an exciting business to be involved in. The hours are long and demanding, but the compensation is beyond words. The fiscal reward is usually very good, but there are other perks such as being published and garnering national and sometimes event international recognition. So, you need to find out where your niche in the world of Glamour Photography is.
Do you have an eye and a talent for putting different styles and fabrics together to make a killer outfit? Or are you always sketching designs for outfits? What about sewing, or alterations? If this is you, search out the designers in your area, talk to them about a possible apprenticeship. Contact an accredited Art School to see what kind of courses they offer in fashion design and merchandising.
Are you the person that all your friends come to do their hair and or make-up for special events? Contact your local hair styling institute. Get in touch with other hairstylists in your area that work with photographers for fashion shoots and get their recommendations of who is the best to work and train with.
Are you the tall, unfairly beautiful model? Get in contact with photographers who specialize in fashion/glamour photography. Maybe take some ballet classes to work on posture, and your graceful cat-walk. Eat healthy, and stick to a good work out regime to keep your body in shape and toned. Find the right photographer and stylist and get a portfolio together.
Do you like taking pictures, do you have an eye and talent for capturing even the most ordinary looking person to make them look like they just descended from heaven itself? Find an established, well respected photographer, talk to them and see if they would be willing to work with you; to teach you the ‘tricks of the trade’. Definitely invest in good equipment.
The photographer, stylist, and model should all find a reputable agent to help promote their skills and abilities. Make sure you network and talk to as many people in the industry as possible before signing with one particular agent. When you sign with an agent, you are putting your livelihood in their hands. You want to ensure that you have found someone who is
trustworthy and will go to bat for you.
You sign with an agent, you are putting your livelihood in their hands. You want to ensure that you have found someone who is trustworthy and will go to bat for you.
Landing Pages and Email List Building
Posted by: | CommentsThe most common technique of today is combining two or more methods for building an email list; the primary being using landing pages or squeeze pages.
Consumers drastically view ‘permission’ differently than marketers. When asked whether or not they remember asking for email correspondence from a company they know and trust, only 10% of consumers replied that they had. More than half of respondents believe they never requested the majority of commercial emails they receive.
Why the amnesia?
This is the backlash that comes when the email marketing industry drowns consumers in sweepstakes, registrations, and in-store promotions. For some consumers, they’ve become increasingly distrustful when handing over their email addresses. One interesting piece of information to note is that the younger and wealthier a consumer – the more likely they are to feel they have signed up for the information they receive in emails. Also, having a professional landing page design will help in creating a lasting, positive impression.
Striking a balance in email marketing is a must. You don’t want to appear spammy to prospects, but you also want to make opting in an uncomplicated process. As you travel further and further into email marketing territory, it is important to understand the pros and cons of different techniques.
On a typical day, the number of non-spam emails that consumers receive to their personal accounts averages between 32.8 and 37.4. The numbers slightly di er when looking at men, women, and individuals (18 to 26 years old). With more people latching onto the social networking scene, some have predicted a decrease in email usefulness. To date, no such decline has been seen.