Nielsen Online has announced that their new set of services will help marketers in managing their brands online. It is becoming very important to watch how your brand is performing not only in offline word but also in online world especially on social network site, on web sites where users of those web sites create content which is often not moderated by web site owners strictly. This new service from Nielsen is part of their Digital Strategic Services Group. US presidential campaigns often define importance in online media and in constant evaluation what other people are saying online. Paying big attention to online brand reputation is one of the key topics in business magazines and Internet consultants in western world but that trend will inevitably come to less developed Internet countries, as well.