Archive for January, 2008
UK will be probably the first country from the group of major advertising countries in the world where the total online ad spending in 2009. will be higher than total TV ad spending according to a study released by agency GroupM (part of WPP network).
Also, it is estimated that online ads will surpass TV ads in Sweden within the next 12 months. Logical answer for UK market is that BBC is publicly funded so they are not depended on advertisers.
WPP’s GroupM in their study “This Year, Next Year” study doesn’t think that online ads will surpass TV ads in UK in 2008. they predict that at the end of 2008. online ads will have 24.8% and TV ads 26% of marketshare.. However, they also think it will happen in 2009.
It is interesting that the forecasted Internet spending be more than 10% of the total global ad spending.