Archive for April, 2006
Infacta Ltd. and Nooked have formed a strategic partnership to bring RSS marketing to mainstream online marketers with Nooked RSS integration into the latest release of Infacta’s email marketing software, GroupMail.
With release 5.1 of GroupMail, released on Tuesday, April 25th, Infacta is offering RSS marketing solutions in a click to its clients and prospects through a strategic relationship with Nooked, the leading RSS marketing solution.
According to Advertising Age’s Interactive Marketing and Media Fact Pack 2006, RSS is currently used or is planned to be used within the next 12 months by 63% of consumer product marketers, 65% media and communications marketers, 37% retail marketers, 37% financial services marketers and 38% equipment and tech marketers. According to a recent MarketingSherpa survey, 40% of marketers are definitely planning on adding RSS feeds to their marketing mix in 2006, and 19% who have already incorporated the technology are planning on spending more than they did last year. Email still tops the charts as the leading content distribution platform on the Internet, with 88% of men and 94% of women online using the platform according to Pew Internet’s report, How Women and Men Use the Internet.
Combining the growing popularity of RSS with the ever popular platform of email is a win-win strategy for marketers.
“We recognize the need for online marketers to offer both email and RSS marketing to their customers” said Fergus Burns, CEO of Nooked. “Infacta is a leading provider of online marketing solutions, and we’re excited by the opportunity of thousands more organizations driving their RSS marketing needs through Nooked”
Jonathan Hill, Managing Director of Infacta said “Using the Nooked API will allow users to insert items from their Nooked RSS feeds into their email messages, insert subscription links for their Nooked RSS feeds into their email messages and insert email messages into their Nooked RSS feeds.” But Mr. Hill stated that the real benefit of this partnership is that “GroupMail will now be able to generate and deliver custom unique subscription links to their feeds which will allow 100% user tracking. This means that you can see precisely what each of your readers is doing with your feeds.”
GroupMail is the first email marketing application to allow Nooked users to be able to leverage this type of functionality to their email recipients in such an efficient and automated fashion.
Microsoft has hired Mr. Steven Berkowitz, Ask.com CEO to be the new VP for MSN and their Internet unit.
Click here for more info.
Awards are very popular way for promoting the company who gives out awards and for companies who get them. Of course if the company who gives those awards is very popular, too.
Web 2.0 is the biggest buzz in online world since blogs and that’s why on the Internet you can find Web 2.0 awards. On this web site you can find companies which got awarded.
I was speaking at eTrgovina conference about e-commerce and e-business held in a very nice resort on north of Serbia called Palic. Hungary is around 12 km from there. I was speaking about professional Internet presence and where I covered topics like domain names, web hosting, corporate web site and email marketing. Palic is very near of my birth place Subotica.
It is always nice to attend conferences to meet new people. There I met many people that I know for a very long time, some of them I know over 7 years – but only via Internet. It is nice that you not only communicate via emails, forums or IM, face 2 face contact is usually the best. So there I met people that are well-known in Serbian and Croatian Internet industry like Dragan Varagic, Marko Bijelic Mungos, Goran Pilipovic Bluesman, Goran Anicic, Bojan Rendulic, Martin Birac…
If you are interested you can see some of photos from the conference on my Flickr page.
Once a well-known media company, very focused on Internet related things, Jupitermedia is lately focused only on one business – images. That’s why they sold their Jupiter Research to get more money for their images business. They sold Jupiter Research for around $10 million and they bought that company for $250,000 four years ago. Nice deal. Don’t forget that they still have great web sites like internet.com
More info on Alan Meckler’s blog.